New york ROASTERY DESIGN

Taking its cue from the indomitable spirit of New Yorkers and the hardworking ethos of the meatpacking district, the New York Roastery is both workshop and stage, a three-dimensional window into the coffee journey. It's an honor to share this immersive experience with you in New York.

01

Main Bar

The Main Bar is the engine of our coffee experience. Let our Coffee Masters suggest the perfect drink, brewed in a method especially for you. Pair your coffee with food baked on-site in our Princi® bakery, feet from the Main Bar. Each New York Starbucks Reserve Roastery bar is a work of art. Composed of solid walnut, the simple geometries mimic rock monoliths and contrast the complexity of the ceiling. Every angle and profile of the bars is optimized for customer use, encouraging interaction.

Main Bar and baristas at the New York Roastery

Main Bar

Main Bar

Copper sculpture of the Starbucks Siren

Siren Sculpture

Siren Sculpture

Copper sculpture of the Starbucks Siren

A beautiful interpretation of our beloved Siren, the Starbucks icon. Created in collaboration with a New York artist, she is a unique sculptural masterpiece, cast in copper and polished to catch the light and movement of people around her.

02

Experience Bar

Delve deep into the sensory experience, inspired theater and innovation of coffee craft. Through exploratory brew methods and origin-driven storytelling, the Experience Bar offers an engaging moment for those looking to deepen their coffee experiences.

The Experience Bar in the New York Roastery

Experience Bar

Experience Bar

Display of dozens of colorful Starbucks Reserve Coffee Cards on a black wall

Card Wall

Card Wall

Display of dozens of colorful Starbucks Reserve Coffee Cards on a black wall

An homage to the one-of-a-kind artwork and storytelling that are a crucial part of every Starbucks Reserve™ coffee.

The Solari board displaying a welcome message and the name of the Reserve coffee that is roasting

Solari Board

Solari Board

The Solari board displaying a welcome message and the name of the Reserve coffee that is roasting

Affectionately referred to as the “clacker board” for the unique noise created as letters flip during operation, this is the place to look for information on what we’re roasting today—and special events that might be coming up.

03

Scooping Bar

Talk to a Coffee Master and choose a specially packaged Starbucks Reserve coffee roasted onsite. Hand-scooping is a tradition that’s been with us since we opened the doors of our first store in Seattle’s Pike Place Market, and it’s an opportunity to share our love of coffee with you—one conversation at a time.

Barista at the Scooping Bar in the New York Roastery

Scooping Bar

Scooping Bar

04

ARRIVIAMO® BAR

Enter a world of inspired cocktails and coffee creations. With a menu designed in collaboration with mixology luminary Julia Momose, every drink is an alchemy of precision and innovation.

Arriviamo Bar in the New York Roastery

Arriviamo Bar

Arriviamo Bar

Arriviamo Bar in the New York Roastery

Enter a world of inspired cocktails and coffee creations.

05

Handpicked at the roastery

From the irreverent to the aspirational, these are our favorite finds. In curating this collection, we are driven by the same curiosity that leads us to some of the world’s most extraordinary coffees. We love these little discoveries. And we especially love sharing them with you.

Display table with Starbucks Reserve coffee and a variety of coffee brewing equipment

Handpicked at the Roastery

Handpicked at the Roastery

Display table with Starbucks Reserve coffee and a variety of coffee brewing equipment

From the irreverent to the aspirational, these are our favorite finds.

06

ROASTING AREA

This is where our Master Roasters ply their craft, using the perfect combination of time and heat to help ensure each coffee’s ultimate expression.

Close-up view of the copper cask in the New York Roastery

The Copper Cask

The Copper Cask

Master Roasters roasting coffee with the Probat Roaster

Probat Roaster

Probat Roaster

Master Roasters roasting coffee with the Probat Roaster

Our custom roasters allow us to unlock the enormous potential for flavor in every Starbucks Reserve™ coffee. Watch our Master Roasters ply their craft—and feel free to ask them questions as they work.

07

Princi

Immerse yourself in the experience of artisanal pizzas, pastries and breads, traditionally baked using time-honored techniques. Every item on the menu is sourced without compromise, baked without shortcuts and enjoyed with all the senses.

Princi bakery in the New York Roastery

Princi

Princi

Princi bakery in the New York Roastery

Immerse yourself in the experience of artisanal pizzas, pastries and breads, traditionally baked using time-honored techniques.