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NEW YORK ROASTERY DESIGN

Taking its cue from the indomitable spirit of New Yorkers and the hardworking ethos of the meatpacking district, the New York Roastery is both workshop and stage, a three-dimensional window into the coffee journey. It's an honor to share this immersive experience with you in New York.
New York Roastery Map
01

MAIN BAR

The Main Bar is the engine of our coffee experience. Let our Coffee Masters suggest the perfect drink, brewed in a method especially for you. Pair your coffee with food baked on-site in our Princi bakery, feet from the Main Bar. Each New York Starbucks Reserve Roastery bar is a work of art. Composed of solid walnut, the simple geometries mimic rock monoliths and contrast the complexity of the ceiling. Every angle and profile of the bars is optimized for customer use, encouraging interaction.

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Main Bar and baristas at the New York Roastery

MAIN BAR

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Copper sculpture of the Starbucks Siren

SIREN SCULPTURE

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02

EXPERIENCE BAR

Delve deep into the sensory experience, inspired theater and innovation of coffee craft. Through exploratory brew methods and origin-driven storytelling, the Experience Bar offers an engaging moment for those looking to deepen their coffee experiences.

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The Experience Bar in the New York Roastery

EXPERIENCE BAR

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Display of dozens of colorful Starbucks Reserve Coffee Cards on a black wall

CARD WALL

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The Solari board displaying a welcome message and the name of the Reserve coffee that is roasting

SOLARI BOARD

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03

SCOOPING BAR

Talk to a Coffee Master and choose a specially packaged Starbucks Reserve coffee roasted onsite. Hand-scooping is a tradition that’s been with us since we opened the doors of our first store in Seattle’s Pike Place Market, and it’s an opportunity to share our love of coffee with you—one conversation at a time.

Barista at the Scooping Bar in the New York Roastery

SCOOPING BAR

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04

ARRIVIAMO BAR

Enter a world of inspired cocktails and coffee creations. With a menu designed in collaboration with mixology luminary Julia Momose, every drink is an alchemy of precision and innovation.

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Arriviamo Bar in the New York Roastery

ARRIVIAMO BAR

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05

HANDPICKED AT THE ROASTERY

From the irreverent to the aspirational, these are our favorite finds. In curating this collection, we are driven by the same curiosity that leads us to some of the world’s most extraordinary coffees. We love these little discoveries. And we especially love sharing them with you.

Display table with Starbucks Reserve coffee and a variety of coffee brewing equipment

HANDPICKED AT THE ROASTERY

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06

ROASTING AREA

This is where our Master Roasters ply their craft, using the perfect combination of time and heat to help ensure each coffee’s ultimate expression.

Close-up view of the copper cask in the New York Roastery

THE COPPER CASK

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Master Roasters roasting coffee with the Scolari Roaster

SCOLARI ROASTER

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07

PRINCI

Immerse yourself in the experience of artisanal pizzas, pastries and breads, traditionally baked using time-honored techniques. Every item on the menu is sourced without compromise, baked without shortcuts and enjoyed with all the senses.

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Princi bakery in the New York Roastery

PRINCI

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