Loja Province is located just below the equator—an ideal environment for growing coffee. This lush, biodiverse region is shaped by towering altitudes, rich volcanic soil and a tropical climate with distinct seasons of sun and rain. The terroir here is outstanding, but it’s only part of the equation. These beans were carefully cultivated by smallholder farmers whose efforts pay off beautifully in this complex, fruity cup. We’re excited to share a rare and delicious find from a tiny origin with enormous potential.