Pedro Rodriguez has devoted the better part of the last three decades to bringing Bolivian coffee to the world. Although the country is ideally positioned for specialty coffee cultivation, years of agricultural challenges left many farmers believing success and prosperity were out of reach. To counter a decline, Pedro bought his own lands, sent his children to agricultural school and built educational farms. In 2014 he launched Sol de la Mañana, a program that teaches growers conscientious practices and economic sustainability while producing high-quality coffees. Today nearly 50 small producers belong to the “morning sun” program. This coffee is the first crop from a flourishing initiative bringing hope for a better future to the region.