The first thing to know about Sulawesi, one of the main islands in Indonesia, is its incredible remoteness. From the airport, the coffee region is ten hours by car. Six of those hours are on rocky, unpaved, mountain roads. But the rich, beautiful landscape is like nowhere else on Earth. We have been buying coffee from the people of Sulawesi for over 20 years and from the beginning understood our relationship was a long-term investment in coffee.
We're constantly working with farmers to improve quality. The benefit is obvious and immediate for all: Farmers can offer their coffee at a higher price and we have access to more of the high quality coffee we love. But that's just the beginning. The farmer is just the start. It's not one woman or man. It's an entire community that makes coffee possible.